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Data & AI consulting / Consumer brands

Know what’s working.
Grow what’s profitable.

We connect your commerce, marketing, retail and financial data—then build the reporting and workflows your team needs to act on it.

Talk about your brand

For growing and established brands across DTC, marketplaces and retail.

01 / Know your numbers

See beyond revenue.
Understand contribution.

Bring spend, orders, repeat purchases and costs into a shared view. Build on your attribution tools and reconcile the picture with finance.

MERCAC & paybackContribution marginRepeat purchase
An example / Acquisition decisionsSales are up. Is this customer cohort worth scaling?

Compare acquisition cost, order economics and repeat purchases over time. View attribution and survey signals alongside the financial result.

Give growth and finance the same basis for the next budget decision.

02 / Inventory & working capital

Keep demand, stock
and cash in step.

Connect store and SKU performance, channel demand, inventory and your operating plan. See where growth could create a stockout or tie up cash.

An example / Retail expansionA product is selling through faster. What needs to happen next?

Bring retailer reports together with available inventory and replenishment plans. Give operations and finance a shared view of what to fund and where to send stock.

Sell-throughStore / SKU velocityStock coverCash requirements
03 / Revenue-driving workflows

Put customer data
back to work.

Keep useful segments current in Klaviyo and the tools your team already uses. We build the data connections behind timely follow-ups, replenishment reminders and cross-sell campaigns.

CONNECTOrders & customers

Purchase history, products and subscription status

DEFINEReady for a refill

Customers due to reorder, using your product and audience rules

ACTIVATESync to Klaviyo

Keep the audience current and measure repeat purchases and contribution

From a consumer brand CFO
GLAMNETIC
“Thanks to their guidance, our businesses are significantly more mature from a data infrastructure perspective — something that's been critical to truly understanding performance and driving growth.”
Lukas Noritzsch
Chief Financial Officer at Glamnetic
Built around your setup

Your systems.
Working together.

APIs, managed connectors and scheduled exports—scoped around available access and the data your team needs.

Commerce, retail & subscriptions

Commerce & subscriptions

Shopify · Amazon Seller Central · BigCommerce · Recharge

Retail & distribution

Walmart · Target · Sephora · Ulta Beauty · Alloy.ai · Retailer POS reports and portals · Distributor sales and inventory · Trade promotion files

Acquisition & measurement

Search, shopping & social

Google Ads · Microsoft Advertising · Google Shopping · Meta Ads · TikTok · Pinterest · Snapchat · Reddit · LinkedIn

CTV, video & programmatic

Tatari · MNTN · YouTube · Connected and streaming TV · Online video · Programmatic display · Native advertising · Retargeting

Affiliate, audio & offline

Affiliate networks · Referral partners · Creators and influencers · Podcasts · Streaming audio · Direct mail · Out-of-home

Retail media & measurement

Amazon Ads · Retail media networks · Northbeam · Triple Whale · Fairing / post-purchase surveys · Google Analytics

Retention & customer experience

Customer tools

Klaviyo · Attentive · Yotpo · Gorgias · Customer surveys

Activation

Customer profiles · Purchase events · Lifecycle segments · Audience syncs

Finance, planning & operations

Finance & planning

QuickBooks · NetSuite · Acumatica · Propeller · Blue Onion · Excel · Google Sheets

Inventory & fulfillment

ShipStation · Linnworks · 3PL and production exports

These are examples. Bring us your setup and we’ll work out the right connections.

Start with one decision

What does your team
need a clearer answer to?

Spend 30 minutes with us on the question, the data behind it and a sensible first scope.

Book a conversation
Prefer to write? Tell us about your brand