Turning data into dollars at TireAgent
A single automation built by Orchard helped TireAgent turn customer data into recovered sales, driving a 38× ROI.
38×ROI from a single automation
Finding revenue opportunities in acquired traffic.
TireAgent’s acquired traffic was already generating valuable first-party signals. Orchard worked with the team to analyze those signals, identify high-intent shoppers, and find opportunities where automated follow-up could repeatedly turn interest into revenue.
Turning signals into tailored offers.
Orchard helped TireAgent turn shopper activity into behavioral features that showed what each shopper needed to complete a purchase.
Those features powered automated, personalized follow-up. Marketing could reach interested shoppers with relevant messages and offers, helping them close the gap to purchase in near real time.
- 01 / CaptureFirst-party signalsCustomer behavior and purchase intent
- 02 / UnderstandWarehouse, analysis & modelingFind opportunities and build behavioral features
- 03 / AutomateAutomations in production systemsDeliver personalized follow-up in the tools marketing already uses
Driving 38× ROI from a single automation.
Orchard helped TireAgent turn customer data into a revenue-generating channel. A single automation drove a 38× return on Orchard’s entire cost, and the marketing team can now function autonomously with Orchard.
38× ROI from a single automation
“Orchard turned data we couldn’t act on into an incremental revenue channel that goes straight to our bottom line. They handle the technical work and help translate our domain knowledge into revenue-generating automations, so we can focus on the offers and campaigns that drive sales without competing for engineering time.”